PAGSEGURO
CREDIT CARD
MY ROLE
UX Designer
USER RESEARCH
Do you have a credit card?
36 % | NO
Our first step in this discovery process was a digital research to understand our users' needs, how they manage their finances, and their status in the financial score.
38%
TRADITIONAL BANKS
29%
FINTECHS
33%
BOTH
Which credit card do you have/had?
Reasons
why you
do not have a credit card?
VALIDATION DATA
This data brought us some insights about our users, getting deeper into our clients base and more information about "defaulters". Clarifying our expectations we discovered that 33% of our customers have or had a status as a defaulter, being impeditive for them to get access to financial credit.
CARD DESIGN
+THAN
VARIATIONS
CROSS-CHECK
To validate the colours we raised as hypothesis, some important benefits were related to the colours that best represent our product/service.
No Annual Fees
Higher Credit Limit
Discounts Anywhere
Reward Program
Special Payment
Others
RESULTS
No annual fees
Higher
credit limit
Discounts
anywhere
Reward program
Special
payment
BLACK CHAMPION
The black colour was very successful.
Tests performed with customers showed high interest in owning a black card.
REDUCED TO
VARIATIONS
WELCOME KIT
We also had a special concern about the Welcome Kit, after all, it is the first customer physical contact with the product.