CHALLENGE

Develop a product for young people facilitating the interaction between parents/guardian and them. How to transform the act of asking for money in a pleasant and efficient moment.

MY ROLE

Document stakeholders needs
Collect qualitative and quantitative data
Apply research and interviews
Research results
Define viable Features Roadmap
Concept ideation
Prototype follow up and usability test
Follow up visual design and development activities

KIDS
WORKSHOP

Our first step was to create a workshop with parents and children of different ages so we could understand their relationship with their allowance and money. Based on that we had new directions to follow.

CULTURAL

PROBE

Cultural probe is an ethnography research that allowed us to understand the day-to-day of our future customers.

We created this interactive box with some daily activities including:

Taking notes about their activities during the day;
Shopping preferences;
Observing your decisions when and how you spend your money;
Taking pictures with friends during leisure time and what has inside your backpack/bag.

This activity happened with 35 students from private and public school at Sao Paulo, Brazil.

35

TEENAGERS

FROM

11-17

YEARS OLD

It gave to us a different perspective above our public. The answers showed to us that students need more than a prepaid card to receive their allowances. They need/want a bank account with some facilities

DESIGN
SPRINT

After a Design Sprint week with stakeholders, developer team and designers, we generated new ideas and a new direction for our product, creating a prototype to test with some users to understand if our propose was aligned with their expectations.